by Options feel empowering.
But they often paralyze.
Hick’s Law says
the more choices we face,
the slower we decide.
A quiet example
A menu with 3 dishes makes ordering easy.
A menu with 20 dishes makes you stare.
Not because you can’t decide —
but because your mind weighs everything.
Where this shows up
- In design
- In menus
- In life decisions
The mind moves where choices are few.
It lingers where choices are many.
