by We continue something
because we’ve already invested in it.
Time.
Money.
Effort.
Sunk Cost Fallacy names this trap.
A quiet example
A movie feels boring. You keep watching because you already paid for the ticket.
Not because it’s enjoyable—
but because stopping feels like a waste.
A plan falters, yet you push forward.
Stopping feels heavier than continuing.
Where this shows up
- In careers
- In relationships
- In projects
Past cost is gone.
Future choice remains.
